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The Briefing
Best of: How influencers can shape the coming election
Dec 30, 2024
Konrad Benjamin, host of Punters Politics, shares insights on the evolving role of social media influencers in shaping Australian politics ahead of the 2025 elections. He discusses how traditional celebrity endorsements are losing impact, urging politicians to connect authentically with younger voters through platforms like TikTok and Instagram. The conversation touches on monetization pressures faced by content creators, the rising threat of disinformation, and the need for transparency in algorithm control to ensure voters access genuine political information.
16:29
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Quick takeaways
- The upcoming federal election in Australia will witness a significant shift as millennials and Gen Z voters outnumber baby boomers, prioritizing issues like climate change and social justice.
- Political influencers are redefining engagement strategies by offering authenticity and accessible political discussions, highlighting the importance of transparency amid misinformation challenges.
Deep dives
The Rise of Younger Voters
The upcoming federal election in Australia is poised to be significant as it will mark the first time that millennials and Gen Z voters outnumber baby boomers at the polls. This demographic shift indicates a changing political landscape, with younger voters likely to prioritize issues such as climate change, social justice, and economic reforms. The engagement of these groups will likely influence how political campaigns are structured, especially in terms of messaging. Candidates will need to utilize platforms that resonate with younger audiences to ensure their views and policies are effectively communicated and connected.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode