The Briefing

Best of: How influencers can shape the coming election

Dec 30, 2024
Konrad Benjamin, host of Punters Politics, shares insights on the evolving role of social media influencers in shaping Australian politics ahead of the 2025 elections. He discusses how traditional celebrity endorsements are losing impact, urging politicians to connect authentically with younger voters through platforms like TikTok and Instagram. The conversation touches on monetization pressures faced by content creators, the rising threat of disinformation, and the need for transparency in algorithm control to ensure voters access genuine political information.
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