The Advanced Selling Podcast Connect With Customers
5 snips
Oct 22, 2025 Discover how to cultivate genuine customer connections with a strategic framework centered on generosity and purpose. Learn the importance of crafting a personal conquest account list by identifying specific individuals you wish to meet. Find out how to build a roster of natural networkers, or "Connectors," and the best practices for approaching them for introductions. Plus, explore the rewarding concept of the "karmic boomerang," which suggests that helping others can lead to unexpected opportunities for yourself.
AI Snips
Chapters
Transcript
Episode notes
Name The People, Not Just The Logos
- Build a conquest account list with specific people, not just company logos or vague ICPs.
- Carry 20+ named targets and pursue introductions to those exact humans.
Curate A Connector Rolodex
- Create a list of at least 20 connectors who naturally introduce people to one another.
- Use LinkedIn connection counts and observing who seeks common ground to identify them.
Introductions Trump Cold Outreach
- Introductions from trusted connectors beat cold outreach and cadenced emails for getting meetings.
- People take meetings when someone they trust makes the connection, making outreach far more effective.