Listening to the 2024 Election with Dana Gorzelany-Mostak
Oct 29, 2024
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Dana Gorzelany-Mostak, an Associate Professor of Music at Georgia College, shines a light on the powerful role of music in the 2024 election. She discusses how Kamala Harris's playlists and Donald Trump's surprising dance moves influence voter perceptions. The conversation explores the intersection of pop culture and political identity, highlighting the emotional connections music fosters in campaigns. Gorzelany-Mostak also shares insights from her 'Trax on the Trail' project, emphasizing the significance of soundscapes in shaping American democracy.
Kamala Harris's campaign effectively utilizes music and pop culture to create a relatable image and resonate with younger voters.
Donald Trump's campaign music, reflecting his personal taste, serves more as a brand statement than a tool for community engagement.
Deep dives
Music's Role in Political Engagement
Music serves as a powerful tool for political engagement and participation, transcending mere entertainment to foster community and civic action. The discussion emphasizes that it's not just about whether music influences voting behavior but rather how it shapes the identity of citizens and their involvement in the political process. An example highlighted is Vice President Kamala Harris, who actively embraced music and pop culture in her campaign to resonate with younger voters and create a relatable image. This engagement prompts a larger conversation on what it means to be a participant in democracy, suggesting that music’s emotional connectivity can inspire collective action beyond just voting.
Kamala Harris's Campaign and Pop Culture
Kamala Harris's campaign has effectively utilized pop culture, particularly music, to define her identity and appeal to a younger demographic. The term 'Kamala is Brat' emerged from a social post by artist Charlie XCX, which resonated well with Harris's team, who embraced this association and actively engaged with social media trends. By leaning into her joyful personality, such as showcasing her dancing, Harris created a counter-narrative to critics who labeled her as unfit for office. This connection between the campaign and music culture not only strengthens her brand but also illustrates a new strategy for politically engaged storytelling.
Music's Emotional Influence in Campaigns
The emotional impact of music in political campaigns is significant, influencing voter perceptions and feelings more than detailed policy discussions. At Harris's rallies, an eclectic mix of genres, including R&B, disco, and contemporary pop, create a vibrant atmosphere that encourages connection and community. Music acts as a medium to evoke feelings of positivity and hope, countering darker political narratives presented by opponents. This emphasis on creating an emotional experience through music underscores its power to sway public sentiment and cultivate an inclusive environment for potential voters.
Contrast With Trump's Musical Approach
In stark contrast, Donald Trump's campaign music predominantly reflects his personal taste, aiming to evoke nostalgia without actively catering to the audience's preferences. His playlist features a range of classic rock and pop songs that often draw criticism from the artists themselves, amplifying the paradox of using music against the creators' wishes. Trump’s rallies harness this antagonistic relationship with artists, turning protest into a media spectacle that garners attention. This approach highlights a different strategy where the selection of music serves more as a personal brand statement for Trump rather than a method of fostering community or a shared political vision.
Election Day is approaching, and both presidential candidates have been foregrounding music, from Kamala Harris walking out Beyoncé's "Freedom" to Donald Trump...dancing for 30 minutes to "Memory" from Cats. It's been a weird, and terrifying, campaign season. But music can help us make sense of it, according to musicologist Dana Gorzelany-Mostak, who runs the project "Trax on the Trail." In this conversation, we discuss the sound and spectacle of this turbulent moment: how do Harris's playlists and Trump's dance parties define the candidates to voters, and what do they say about the state of American democracy?
Dana Gorzelany-Mostak is an Associate Professor of Music at Georgia College & State University.
Questions? Thoughts? Email soundexpertise00@gmail.com or tag Will on Instagram/Twitter @seatedovation
ALSO, we're going to be at the American Musicological Society conference in Chicago soon!
Friday, Nov 15, 11:45am: Sound Expertise LIVE! The American Composer and the Future of the Conservatory with Jonathan Bailey Holland. What does it mean to compose in America today, while overseeing a major cultural institution in flux? For this special live taping of the podcast Sound Expertise, host Will Robin interviews composer Jonathan Bailey Holland, dean of the Bienen School of Music at Northwestern University, to answer these crucial questions. (Accessible only to those registered for the conference)
Friday, Nov 15, 8pm: A hang for friends and fans of the pod, at 2Twenty2 Tavern right by the conference hotel. Come by anytime between 8 and 9:30 or so and say hi, and also goodbye!
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