14min chapter

Sound Expertise cover image

Listening to the 2024 Election with Dana Gorzelany-Mostak

Sound Expertise

CHAPTER

Music and Politics: Shaping Campaigns

This chapter delves into the role of music in the political arena, particularly during the current election cycle, with a focus on Kamala Harris's use of musical references to connect with voters. It highlights the intersection of pop culture and campaign strategies, showcasing how music fosters emotional connections and creates a sense of community at rallies. The chapter also contrasts the joyful, upbeat approach of Harris's campaign with the criticisms it faces, emphasizing the nuanced interplay between personal branding and political discourse.

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