OPERATORS

E118: ADHD, Maine, and Muscle: Building Origin USA & Jocko Fuel

33 snips
Jun 18, 2025
Pete from Origin shares his entrepreneurial journey in American manufacturing. He discusses the challenges and triumphs of building a legacy brand, emphasizing resilience and adaptation. The conversation highlights the significance of authentic partnerships and emotional intelligence in business decisions. Listeners learn about the importance of balancing production capacity with demand and the transformative role of data-driven insights. The episode also touches on ethical trade, customer value, and the changing landscape of manufacturing in the U.S.
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ANECDOTE

Building a Factory From Scratch

  • Pete started by building a factory in his Maine woods after his manufacturer abroad stole his design.
  • He revived old mills and looms to resurrect American textile manufacturing by hand.
ANECDOTE

Jujitsu Sparks a Partnership

  • Pete met Jocko Willink through their shared jujitsu passion, leading to a powerful business partnership.
  • They operated on a handshake for three years, blending brands and sharing ownership.
ADVICE

Reframe Manufacturing as a Trade

  • Manufacturing offers meaningful skill-building, attracting young workers when framed as a trade.
  • Emphasize purpose and craftsmanship over repetitive labor to revive American manufacturing.
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