Power in Unity: Tracy Maddux on the Growing Strength of Independent Music

Take a deep dive into the rapid growth of the indie sector, one of the seismic shifts that gained the most attention at the Music Tectonics Conference. Our guide to this shifting terrain is Tracy Maddux, CEO of AVL Digital Group, the parent company of CD Baby, AdRev and DashGo, which all provide DIY Musicians with trusted tools for distribution, marketing, and monetization. Being independent doesn’t mean being alone: learn how Merlin, A2IM, and other organizations unite indie players to multiply their advocacy and negotiating power with governmental bodies and DSPs. As Tracy explains, indie growth is not just about scale. It's about options, audiences, and working together. Tracy places independent music’s growing market share in the context of the music biz and beyond, and shows how that growth interacts with other trends like globalization and the crumbling of the mainstream to shake up power structures. Get a deeper understanding of Mark Mulligan’s prediction in last week’s podcast that the rise of the self-empowered artist will be a more powerful shift than music streaming!

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!