1170. What’s Working Now to Sell Your Trust-Building Offers

If you’re struggling to sell high-ticket directly, it’s because the fastest path isn’t going direct-to-market anymore - it’s bringing people in with trust-building offers and then building an upsell machine to move them into high-ticket programs.

In this episode, Kelly shares the 3 strategies that are producing sales every day for her companies and clients - without heavy outbound sales teams, unpredictable launches, or relying solely on cold leads.

You’ll learn:

• Why trust-building offers actually make it easier to sell high-ticket.

• How to turn your newsletter + email list into your #1 salesperson.

• Why shortened, lighter live launches & masterclasses are outperforming long, heavy launches.

• How to use social media and one-word marketing to generate daily sales.

Timestamps

• 1:21 – 3:15 Eliminating the need for big sales teams and outbound calls.

• 3:16 – 5:50 The friction of selling direct-to-market high-ticket in today’s trust recession.

• 5:51 – 8:45 Why trust builders don’t cannibalize high-ticket sales. 

• 8:46 – 10:30 Kelly’s 2026 plan

• 12:56 – 16:40 Why newsletters + email deliverability are now crucial for sales.

• 16:41 – 19:20 How Kelly saved $100K/month by shifting from external sales to internal trust-building sales.

• 19:21 – 22:15 The new LIGHT launch model

Resources:

• Listen to Episode 1167 of The Kelly Roach Show: Using Feedback Loops to Create Instant Offers that SELL! https://podcasts.apple.com/us/podcast/1167-using-feedback-loops-to-create-instant-offers/id1052353755?i=1000726197198

• Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead  
• Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  
• Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold   
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/           
• Follow Kelly on Facebook:  https://www.facebook.com/kelly.roach.520/       
• Connect with Kelly on LinkedIn:  https://www.linkedin.com/in/kellyroachint/