How Do I Make My Book a NY Times Bestseller?

It's the question I'm asked more than any other. In this episode, I get into: 

• Why is it So Hard to Get on the New York Times Bestseller List?
• How Many Copies Do You Have to Sell to Hit the List?
• What Happens If You Try to Game The List?
• If You Still Want to Get on the List...
• Here's Why I Don't Think It Matters

For show notes, which break down all of these bits, go to: www.launchpadpub.com/blog/NYT