SBP 115 - The Barbers Brief: Glazed Donuts Anyone? April 3, 2025

Welcome to another episode of The Barber’s Brief!

Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

Enjoy the show!

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:00 - Introduction

01:04 - Transparency, Compliancy, and Adaptability: The Three Pillars of a Strong Data Practice

03:55 - VCs Wake Up To Vibe Marketing: AI Reshaping The $250 Billion Industry

08:14 - The Next Wave of Search: AI Mode, Deep Research, and Beyond

18:18 - Marketing Moment - Fragment Forward: Five Key Trends Shaping 2025

23:12 - Ad of the week: Fiverr - Nobody Cares a 1:20 Musical 

25:35 - Coming up next week.

In The News Links:

Transparency, Compliancy, and Adaptability: The Three Pillars of a Strong Data Practice

Link: https://lbbonline.com/news/transparency-compliancy-and-adaptability-the-three-pillars-of-a-strong-data-practice 

VCs Wake Up To Vibe Marketing: AI Reshaping The $250 Billion Industry

Link:https://www.forbes.com/sites/josipamajic/2025/03/24/vcs-wake-up-to-vibe-marketing-ai-reshaping-the-250-billion-industry/aos/

The Next Wave of Search: AI Mode, Deep Research, and Beyond

Link: https://searchengineland.com/search-ai-mode-deep-research-453744

CEO Study on Marketing & the CMO

https://www.forbes.com/sites/rogerdooley/2025/03/24/new-cmo-study-ceo-trust-rises-but-strategic-influence-drops/

The Marketing Moment:

Epitaph Group Unveils Thought-Provoking Stunt to Drive Change Within the Media Industry

Link: https://lbbonline.com/news/epitaph-group-unveils-thought-provoking-stunt-to-drive-change-within-the-media-industry

Ad Of The Week:

Oatly Creamers presents Fancy Parking Lot Coffee.

https://www.youtube.com/watch?v=HirRb7gD8ys&t=2s