Why We Love the Things We Love with Aaron Ahuvia

In this episode, Sharon spends time speaking with Dr. Aaron Ahuvia, who is an expert on a specific kind of love: our love of things–things like places, objects, brands, and activities. The things we love tend to be part of our own identity: perhaps a part of our childhood, or something we spend a lot of time with. Aaron advocates for using our particular loves–poker, PEZ dispensers, sneakers, water sports–in leading us to others who share our common interests, and can be a catalyst in forging interpersonal relationships. But what makes us really love something? There’s a difference between finding value in an object or activity and really loving it. Ahuvia says one of three things needs to happen for us to feel a connection with a thing: the thing itself is anthropomorphic, or it connects us to another person, or it’s a part of our own identity. This fascinating discussion will have you wondering just why you love the things you love!

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