Gym Marketing Metrics: How to Measure and Improve Them

Want real sales stats from the world's top microgyms?

Chris Cooper has them, and he'll give you three leaderboards in this episode of "Run a Profitable Gym." You'll hear the exact set, show and close rates for our Top 10 gyms in May 2023.

Even better, Coop will tell you what these owners did to get these numbers, and he'll give you tips to help you improve your own stats.

For example, if people are booking consultations but not showing up, you can send video confirmation messages to boost your show rate. Struggling to close? Maybe you need to practice clarifying the prospective member's problem and offering a precise solution.

Most gym owners didn't get into the business to sell, but if you don't learn how to acquire clients, you can't help anyone become fitter. Check out Coop's tips, then unplug your marketing funnel so you can change more lives.

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Gym Owners United

0:26 - Four key sales metrics

3:08 - Free consultations booked

5:15 - Shows for free consultations

8:18 - Top closers

10:59 - How to get more leads

11:40 - Get more appointments booked

14:28 - Get more people to show

17:46 - Closing more sales