
 How I Built This with Guy Raz
 How I Built This with Guy Raz MOD Pizza & Seattle Coffee Company: Scott and Ally Svenson
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 Jul 24, 2023  Scott and Ally Svenson, co-founders of Seattle Coffee Company and MOD Pizza, share their journey from coffee lovers in London to successful entrepreneurs. They discuss the shocking discovery of instant coffee in the UK that inspired their coffee venture. The couple reflects on the transition to fast-casual dining with MOD Pizza, emphasizing innovation and customer experience. Their commitment to employee welfare and a purpose-driven brand during challenging times showcases their unique approach to business that combines passion with community impact. 
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No Lattes in London
- Ally Svenson moved to London to be with Scott and looked for a latte.
- She was surprised to find only instant coffee and limited options.
The Challenge
- Scott and Ally constantly complained about the lack of good coffee in London.
- A colleague challenged them to either stop complaining or start a coffee shop.
Customer-Centric Approach
- Focus on the customer experience if you lack industry expertise.
- Draw on your own experiences as a customer to identify unmet needs.






