Today we discuss how to supercharge your performance with Shira Abel, whose 20-plus years of experience in sales, marketing and behavioral science.  Shira shares her marketing success stories advising startups and introduces the perception formula—a fascinating framework that combines heuristics, hormones, and history to strategically influence perception and emotion. Discover how these elements can transform your marketing efforts and forge stronger customer connections.

Prepare to rethink your approach to marketing and sales relationships as we uncover a transformative framework that emphasizes genuine connection over mere transactions.  This episode promises to equip you with a new mindset for using AI to nurture relationships and expanding strategic accounts. Join us to explore how prioritizing meaningful interactions can elevate your success in the competitive world of sales and marketing.

Visit Shira's web site to learn more about the work she is doing with the perception formula.

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