

How JPMorgan Became Such a Force in Active ETFs
9 snips Jul 31, 2025
George Gatch, CEO of JPMorgan Asset Management, discusses how his firm has dominated the active ETF market, rising to become the fourth largest active fund company in the US. He reveals the innovative strategies behind successful products like JEPI and JPST amid a challenging landscape for active funds. Gatch also shares insights on the promising fixed-income space, the growing interest in private markets, and his cautious stance on cryptocurrency. The conversation provides a unique glimpse into the future of ETFs and JPMorgan's role in shaping it.
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JPMorgan’s Active-Only ETF Strategy
- JPMorgan focused exclusively on active management to differentiate itself in ETFs.
- This strategy helped JPM become the fourth biggest active fund company in the US within a few years.
Fair Pricing Drives ETF Success
- JPMorgan priced its active ETFs competitively to provide value to investors and advisors.
- The firm leveraged ETFs to separate manufacturing costs from advisory services, benefiting clients.
Bank Support Fuels Asset Management
- Being part of a large diversified bank allows JPMorgan Asset Management to innovate with strong technological support.
- They maintain a fiduciary culture that balances investment-led focus and investor needs.