What should a content marketer be goaled on? This is a tricky question, as business goals and content marketing goals aren’t always one and the same. While content marketing initiatives do need to be strategized and held accountable in one way, shape, or form, the big question is: how?

This topic was inspired by a Slack forum conversation where a content marketer was bemoaning being goaled on leads attributed directly to content. Their reasoning? That this type of revenue-driven goal clashed with a customer-focused approach, where some of the true value of content marketing lies.

In this Kitchen Side episode, where we take you behind the scenes at our agency, we invited Tommy Walker to join us to think through what content goals make sense, and when. Listen in to hear our thoughts on long-term, goal-oriented thinking.

Show Topics

Revenue is always the top priority
When to focus on organic traffic
When to focus on return visitors
Business goals versus marketing strategy
Every goal has a tradeoff
Don’t become a soul-sucking content farm
Take risks and re-evaluate

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037: Kitchen Side: What Should a Content Marketer Be Goaled On?