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The Take
Blockout 2024: celebrities face backlash over Gaza
May 16, 2024
Ahmed Shihab-Eldin, a journalist, and Dr. Marcus Collins, Assistant Professor of Marketing, discuss the 'Blockout 2024' movement targeting celebrities on social media. They explore the impact of blocking celebrities, analyze the consequences, and discuss the call for accountability in the digital age. The podcast delves into celebrities facing backlash for their social media controversies and the broader implications for social movements.
16:17
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Quick takeaways
- The 'Blockout 2024' movement aims to reduce celebrities' ad revenue by blocking them on social media for their silence on sociopolitical issues like Palestine.
- Celebrities' influence on public opinion and consumer behavior can be diminished by user-led movements like 'Blockout 2024', highlighting the power dynamics on social media platforms.
Deep dives
Origins of the Block Movement: Met Gala and Gaza Connection
The 'block movement' originated during the Met Gala where TikTok creator Pablo Arctic called for blocking celebrities on social media to stop them from earning ad revenue. This movement is a response to the silence of stars about issues like Palestine, Sudan, and Congo. Social media users are participating by using hashtags like blackout 2024 and a 'celebrity block list'. The movement aims to reclaim the power given to celebrities on social media platforms.
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Discover
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