Millionaire University
Mastering Instagram for Business With Jenn Herman (MU Classic)
Apr 23, 2025
Jenn Herman, a social media consultant and globally recognized Instagram expert, discusses powerful strategies for leveraging Instagram in business. She emphasizes optimizing profiles and crafting compelling elevator pitches to attract visitors. Jenn highlights the importance of varying content types, such as reels and carousels, while avoiding hashtag overload. Engaging audiences through DMs can build relationships and aid in market research. Her tips on using niche hashtags enhance discoverability, making this conversation a goldmine for any business owner looking to thrive on the platform.
57:44
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Quick takeaways
- Diversifying content types on Instagram, including reels and stories, maximizes engagement by catering to different audience preferences.
- Creating a compelling Instagram profile with a strong bio and strategic link increases visitor conversion and simplifies navigation.
Deep dives
Maximizing Instagram's Features
Instagram has evolved into a multifaceted platform, integrating various types of content including posts, stories, reels, and DMs. The emphasis on reels has become increasingly important, as they garner more visibility and engagement than traditional posts. However, it remains crucial to diversify content types to reach different audience preferences, as some users may not engage with videos. As of 2024, Instagram is also heavily promoting the use of notes, targeting younger demographics to experiment with new ways of interaction.
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