This book serves as a comprehensive guide to using Instagram effectively for business purposes, particularly within the healthcare sector. It covers various aspects of Instagram marketing, including content creation, audience engagement, and advertising strategies. The book is designed to be accessible to beginners, providing step-by-step instructions and practical examples. It also incorporates updates on the latest features and algorithm changes, ensuring readers stay current with the platform's evolution. The book's focus on healthcare marketing makes it a valuable resource for professionals in the medical field looking to enhance their online presence and reach a wider audience.
This book serves as a comprehensive guide to using Instagram effectively for business purposes, particularly within the healthcare sector. It covers various aspects of Instagram marketing, including content creation, audience engagement, and advertising strategies. The book is designed to be accessible to beginners, providing step-by-step instructions and practical examples. It also incorporates updates on the latest features and algorithm changes, ensuring readers stay current with the platform's evolution. The book's focus on healthcare marketing makes it a valuable resource for professionals in the medical field looking to enhance their online presence and reach a wider audience.
This book offers a comprehensive overview of social media marketing strategies across various platforms. It covers topics such as content creation, community management, social listening, and analytics. The book provides practical frameworks and actionable steps for businesses to develop and implement effective social media strategies. It also explores the latest trends and best practices in social media marketing. The book is a valuable resource for both beginners and experienced marketers.
#361 In today's episode, Jenn Herman chats with Erik Fisher on the topic of Instagram for business. Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. She is the author of "Instagram for Dummies", "Instagram for Business for Dummies", "The Ultimate Guide to Social Media Marketing".
(Original Air Date - 3/18/24)
What we discuss with Jenn:
+ Optimizing the Instagram Profile
+ Craft a strong elevator pitch for the profile description to attract first-time visitors
+ Using a balance of content types to satisfy varying audience preferences and not overuse a single feature
+ Employing Instagram features including posts, video, stories, live video, DMs, highlights, carols, guides, and reels, without overwhelming any single feature
+ Keep content consistent and avoid using fancy fonts or hashtags in the profile description to rank better in searches
+ Using the right content-specific, industry-related hashtags to make posts searchable and effectively categorized
+ Include hashtags in the caption, not the profile, to leverage keyword search and discovery
+ Carousels can be used strategically to engage audiences by providing multiple pieces of content in a single post
+ DMs to build relationships and conversations before pitching sales, and can be used for market research and personal connections as well
+ Engagement Fluff: Include lighthearted/personal content to maintain user interaction
+ Post stories regularly as they are ephemeral and help in staying top of mind with audiences
+ Focus on producing quality content over a large quantity, as low-quality posts can detriment visibility and ranking
Links and resources from this episode:
Follow Jenn Herman on Instagram
Jenn's Books and Hashtags Unlocked: The Most Definitive Guide to Mastering Hashtags on Instagram® in 2024
Thank you, Jenn!
If you enjoyed this episode with Jenn, let us know by clicking on any of the links below to send her a quick shout-out!
For more information go to MillionaireUniversity.com
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
Instagram
Facebook
Tik Tok
Youtube
Twitter
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Want to hear from more incredible entrepreneurs? Check out all of our interviews here!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Millionaire University