Secrets To Scaling Your Ecommerce Brand Ep 374: Viral TikTok Marketing & Explosive Brand Growth With Jeremy Kim, Nectar Hard Seltzer
Having a good product is one thing, getting people to care about it is another. Taking advantage of technology and doing out-of-the-box marketing to tell your brand story is essential to modern virality.
In this episode, Jeremy Kim from Nectar Hard Seltzer talks about his company's growth and how things went during the time of COVID. He shares the secret sauce that resulted in the explosive growth of his brand.
Listen and learn from this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Take advantage of the social and technological landscape.
- TikTok is all about consistency over time.
- There aren’t a million distribution options as an alcohol brand- you have to prove yourself.
- You need to have a good product and you have to tell a story.
- When thinking of ideas, think about what is going to be valuable for you, the people involved, and your overall community.
- Placing an ad to hopefully drive someone to the store is hard to track. With SMS, you can have an immediate response from the customer.
- Create stories and calls-to-actions to get people who care into your SMS funnel.
- Build a community.
Recommended Tool: Pomodoro Timer
Recommended Podcast: Bad Friends with Andrew Santino and Bobby Lee
Today’s Guest:
Jeremy Kim was an artist manager and now a co-founder and the CEO of Nectar Hard Seltzer.
Nectar Hard Seltzer is a brand of Asian-inspired hard seltzer available in 4 different flavors (Asian Pear, Mandarin, Lychee, and Yuzu).
Connect and learn more about Jeremy and Nectar Hard Seltzer here:
Website: https://nectarhardseltzer.com/
LinkedIn: https://www.linkedin.com/in/jeremykim2020
Phone Number: 310-388-6729
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PROMO CODE
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