The Futur with Chris Do

Building a $100M Dollar Media Team - With Caleb Ralston | Episode 331

Mar 5, 2025

In this discussion, Caleb Ralston, a creative strategist with a rich background in digital media, shares his journey from producing powerlifting videos to leading a dynamic media team for Alex and Layla Hormozi. He reveals the challenges and chaos of managing content for Gary Vaynerchuk and insights into building a successful creative team. Caleb also talks about his transition to entrepreneurship, emphasizing the importance of personal branding and adapting to the evolving landscape of content creation, offering invaluable advice for aspiring creators.

01:29:24

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Episode guests

Caleb Ralston

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Episode notes

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Quick takeaways

Simplifying complex ideas through character avatars can enhance communication and engagement across diverse audience levels.

Utilizing customer success stories as experiential narratives strengthens brand credibility and fosters trust among target markets.

Tailoring content for specific platforms is crucial for effective audience engagement, maximizing retention, and ensuring relevance in digital spaces.

Deep dives

Making Concepts Accessible

The importance of simplifying complex ideas is highlighted as a key strategy in effective communication. It is essential to communicate concepts at a level that is accessible to a broad audience, without assuming prior knowledge. The creation of character avatars, such as Advanced Adam and Simple Sam, allows for targeted content that caters to both experienced and novice individuals. This approach ensures that the information resonates with diverse audience members and enhances overall understanding.

Intro

2min

From Bodybuilding to Corporate Media

16min

Lessons of Accountability and New Beginnings

4min

Navigating Chaos: Behind the Scenes of Media Production

17min

Shifting Paradigms in Content Creation

10min

Embracing Change: From Team Player to Team Leader

12min

Insights from Top Creators

15min

Elevating Standards: Building a Winning Team

12min

Reflecting on Creative Impact and Future Aspirations

3min

In this episode, I sit down with Caleb Ralston, a creative strategist who’s had an incredible journey in the digital space. From shooting powerlifting videos as a teenager to working alongside Gary Vaynerchuk and later leading the media team for Alex and Leila Hormozi, Caleb has seen it all. We dive into his experiences managing content at scale, what it was really like working behind the scenes with Gary Vee, and how he built and led a powerhouse content team for the Hormozis. Caleb also shares why he decided to step away and start his own venture, offering insights into building a personal brand and the future of content creation. If you want to learn how to grow a media empire, scale a creative team, and transition from creator to leader, this episode is packed with valuable takeaways.

Timestamps:

(00:00) - Introduction

(02:16) - How Sean Cannell & Gary Vee inspired Caleb

(06:18) - From church videography to fitness content

(12:52) - Working with top bodybuilders & cold-pitching gigs

(18:35) - Joining Team Gary Vaynerchuk as a videographer

(24:15) - Managing chaos: Filming, logistics, & real-time content

(32:02) - The challenge of scaling Gary Vee’s content

(39:00) - Why Alex & Layla Hormozi reached out to Caleb

(46:22) - Building Mosey Media & growing a team from scratch

(54:10) - Why Caleb left to start his own business

(1:05:30) - The future of content & personal branding