Brave UX with Brendan Jarvis 🇺🇦 Ari Zelmanow, PhD - Becoming a More Influential Researcher
Ari Zelmanow shares insight into his life as a police detective, how he transformed into a PhD and then UX researcher, and how researchers can become strategic partners.
Highlights include:
- What insight did your time as a detective give you into your fellow humans?
- How do you communicate the value of research to the business?
- What is the most impactful way to present research findings?
- Why is it important to associate a level of certainty with research findings?
- What is the most important thing for researchers to focus on right now?
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Who is Ari Zelmanow?
Ari is he Head of UX Research at Twilio, where he leads the ‘small but mighty’ research and research ops teams for the industry-leading platform that efficiently powers customer engagement, marketing and innovation.
He is also the Managing Director of Customer Forensics, where he helps companies to capture and keep more customers - informed by his time in the research field, and former life as a metropolitan police detective.
Ari has also held a number of senior research roles, including as vice president of analytics, research and insight at Gtmhub, As a UX research manager at Indeed, a director of analytics, research, and insights at Panasonic, and as a UX and Market Research Lead at Twitter.
Complementing Ari’s decade of experience as a police detective and years in the field as an applied researcher and research manager, he holds a Bachelor of Arts in Liberal Studies, a Master of Science in Criminal Justice, and a PhD in Cognitive Psychology.
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Find Ari here:
LinkedIn: https://www.linkedin.com/in/zelmanow/
Personal website: https://arizelmanow.com/
Customer Forensics: http://customerforensics.com/
Blog: https://zelmanow.medium.com/
X: https://twitter.com/arizelmanow
The Influential Researcher course:
https://maven.com/interrogate/the-influential-researcher
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Hosted by Brendan Jarvis:
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