Is Hyrox just a fad—or the biggest opportunity you’re about to miss?
Because here’s the truth: Whether your studio is functional, wellness-based or somewhere in between, this new wave of hybrid athletes is shaking up the industry—and there’s a smart way to capitalise on it.
In this episode, we’re diving deep into the rise of Hyrox, hybrid training, and how smart studios are creating new offers, memberships and collabs to ride the wave (without losing their identity).
Here’s what we’re covering:
-The truth about Hyrox: Fad or here to stay?
-Why hybrid athletes are reshaping the way studios program, market and retain members
-How yoga, Pilates and recovery studios can still tap into this trend without adding squat racks
-The new definition of success: Strength, recovery and longevity—not just fat loss or performance
-The ‘Harvard business model’ and how to use it to boost retention and revenue
-How to turn the hybrid athlete into your highest-spending member
-What to include in a hybrid membership—and the real reason it works
… and a whole lot more
Chapters:
⏳ [00:00] The “Hybrid Athlete” Craze—And Why It’s Blowing Up
⏳ [02:00] What Is Hyrox (And Why Should Studio Owners Care?)
⏳ [04:00] The Growth Stats You Can’t Ignore
⏳ [06:00] Is This Just for 25-Year-Olds? Why It’s More Inclusive Than You Think
⏳ [08:00] Hyrox vs. CrossFit—What’s the Difference?
⏳ [10:00] Retention Playbook: How to Keep Members Long-Term with Hybrid Goals
⏳ [12:00] Is It Just a Trend? Or a Whole New Way to Train?
⏳ [14:00] How Smart Studios Are Integrating Hyrox Training
⏳ [16:00] New Offers, Secondary Memberships & Rep Teams
⏳ [18:00] How Pilates, Yoga and Recovery Studios Can Get Involved (Without Changing Core Offerings)
⏳ [21:00] The ‘30% Innovation Budget’ Approach to Experimenting
⏳ [24:00] The Harvard Membership Model—And How It’s Being Done Now
⏳ [28:00] Strength for Longevity: Why Hybrid Isn’t Just for Athletes
⏳ [31:00] The 7 Fitness Tests Every 40-Year-Old Should Pass
⏳ [34:00] Longevity, Recovery, and the Rise of Performance-Based Wellness
⏳ [36:00] Final Word: Don’t Miss the Wave—Create Your Hybrid Offer Now
Hope you enjoy!
Want free resources?
DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.
https://www.youtube.com/@GeronimoUnfiltered
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow.
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