

Systems! 3
4 snips Aug 15, 2025
This discussion dives into the pivotal role of systems in achieving business success, particularly through social media content creation. Insights from a recent content blitz emphasize how systematic approaches can enhance marketing, sales, and product delivery. The focus is on maximizing efficiency and driving revenue by optimizing processes. It's a deep dive into the strategies that can elevate your business in the digital landscape!
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Viral Ad Drove Real App Revenue
- Matt posted a scripted ad to TikTok and pinned it, which unexpectedly drove 62,000 organic views.
- That single video coincided with a spike in app transactions despite having no direct download link.
Casual Q&A Clips Blew Up
- Matt started doing unedited Q&A TikTok videos and some reached nearly 100,000 views.
- He filmed casually with a Gen Z mic and attracted far more views than his follower count would suggest.
Structure Work Around Few Big Systems
- Map your company into a few big systems and then list subsystems beneath them for clarity.
- Store processes where your team already works so everyone knows where documentation lives.