Money Lab

Systems! 3

4 snips
Aug 15, 2025
This discussion dives into the pivotal role of systems in achieving business success, particularly through social media content creation. Insights from a recent content blitz emphasize how systematic approaches can enhance marketing, sales, and product delivery. The focus is on maximizing efficiency and driving revenue by optimizing processes. It's a deep dive into the strategies that can elevate your business in the digital landscape!
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ANECDOTE

Viral Ad Drove Real App Revenue

  • Matt posted a scripted ad to TikTok and pinned it, which unexpectedly drove 62,000 organic views.
  • That single video coincided with a spike in app transactions despite having no direct download link.
ANECDOTE

Casual Q&A Clips Blew Up

  • Matt started doing unedited Q&A TikTok videos and some reached nearly 100,000 views.
  • He filmed casually with a Gen Z mic and attracted far more views than his follower count would suggest.
ADVICE

Structure Work Around Few Big Systems

  • Map your company into a few big systems and then list subsystems beneath them for clarity.
  • Store processes where your team already works so everyone knows where documentation lives.
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