Winning Digital Customers with WSJ Best-Selling Author Howard Tiersky

Sep 9, 2022

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Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.

In this episode, meet Howard Tiersky, Author of the Wall St.Journal best-selling book, Winning Digital Customers: The Antidote To Irrelevance. In a wide-ranging interview with this digital veteran, Howard takes us through his five-step roadmap to thriving in a digital world.

Thanks for tuning into this special episode of The Voice of Retail. If you haven’t already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast. Last but not least, if you are into BBQ, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week!

I’m your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you’re looking for more content, or want to chat follow me on LinkedIn, or visit my website meleblanc.co! Have a safe week everyone!

About Howard

I've had the amazing opportunity to help leaders at dozens of the world's largest brands navigate digital transformation—to re-invent their customer journeys to earn the love of today's "Digital Customers." I've learned so much after 20+ years doing this type of work and I'm excited that my most recent book was named on the WSJ Best Selling list. It's called WINNING DIGITAL CUSTOMERS and is a blueprint for how any company can methodically remake itself to win in a digital era. In it I reveal the methods I've developed to get alignment at large organizations around transformation and then to implement it successfully. If you'd like to check out a few sample chapters just IM me.

It's been an incredible journey. I spent 15 years leading digital practices at 2 of the world's largest consulting firms. Then 12 years ago I decided to leave a senior role at Capgemini to start my own firm, initially with 1 client and 0 employees. My wife was quite concerned about that decision! She's happy now though, as the company has grown to over 75 amazing people working with large brands like Verizon, NBC, Avis, A&E, Mattel, AAA, & Airbus. We've won many awards but more importantly have driven massive and measurable value through helping transform our client's customer experiences.

I speak regularly at conferences such as The Front End of Innovation, DMA, Internet Week, and CES. I also publish frequently and have been a contributor to CIO magazine. I was named by IDG as one of the "Top 10 Digital Transformation Influencers," & by Enterprise Management 360 as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.” I was also honored to be featured on a 1 hr video program with the Harvard Business Review, and I've served as an adjunct professor at the NYU graduate school.

Other brands I've worked with include: Turner, Sprint, Office Depot, Farmers, CNA and Mercury Insurance, Sears, Merrill Lynch, GM, Amex, CBS, Allstate, Amazon, Mastercard, Sylvania, Merck, Aventis, Houghton Mifflin, Universal Studios, Wiley, Viacom, Crayola, Mcgraw-Hill, Nutrisystem, NFL, NBA, Visa, Shubert, Moodys, Morgan Stanley, Gulfstream, Exelon, GMAC, Fox, Chevron, D&B, Bloomberg, Sesame Workshop, Barnes & Noble Education.

I live in NJ with my wife Lana & my 5 children...or I guess I should say 4 of my children..my oldest, Rachel, left this year to begin her freshman year at Dartmouth.

If you are at an enterprise looking to transform and win digital customers, please connect with me, and we can schedule a call to explore whether and where my team and I can be of help.

About Michael

Michael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide. Michael was recently added to ReThink Retail’s prestigious Top 100 Global Retail Influencers for a second year in 2022.

Michael is also the producer and host of a network of leading podcasts, including Canada’s top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms. Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.