The Efficient Advisor: Tactical Business Advice for Financial Planners 338: How He Built 80% of His Business on LinkedIn with Mando Sallavanti III
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Jan 13, 2026 In a dynamic conversation with Mando Sallavanti III, a financial advisor and LinkedIn marketing expert, listeners learn how he built 80% of his practice through strategic LinkedIn use. Mando emphasizes the importance of defining ideal clients beyond mere numbers and using emotional storytelling to engage prospects. He shares actionable strategies for crafting impactful profiles, producing tiered content, and leveraging profile views for meaningful conversations. This insightful chat unveils how consistency and purpose in social media can transform business development for financial advisors.
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From Sneaker Hustle To LinkedIn Growth
- Mando started selling sneakers on Instagram in college and learned online entrepreneurship firsthand.
- He launched on LinkedIn in 2022 and now 80% of his business and client base comes from the platform.
Define Your Ideal Client Emotionally
- Do build a detailed ideal client profile beyond demographics by listing fears, frustrations, wants, and aspirations.
- Use that profile to shape all content, messages, and your profile so the right people self-identify.
Educational Posts Often Attract The Wrong Audience
- Posting generic educational updates turns you into Google and attracts DIYers who won't pay for advice.
- Emotional, time-saving, outcome-focused messaging attracts clients who value delegation and advice.