Doug Bouton quit his law career and led Halo Top ice cream to #1 brand and $300m in sales. Now, Doug is starting over with Gatsby Chocolate, the first-ever low-calorie chocolate brand.

Top 3 Value Bombs:

1. Take that leap. Remove the monetary value as motivation and find joy in the process and the people. You will never regret taking the leap in.

2. If your product wasn’t good enough, your brand doesn’t matter. If your product is good enough, your brand doesn’t matter.

3. The product should retain the customer. If that doesn’t happen, it’s not worth the time and effort acquiring the customer. It’s like putting water in a leaky pocket.

It's simple: eat better chocolate, so you can eat more chocolate - Gatsby Chocolate

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