My First Million #127 with Nick Huber - Building a $10m Self-Storage Business and the Opportunities in "Sweaty Startups"
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Nov 11, 2020 
Nick Huber, a self-storage investor and entrepreneur, shares his journey from bootstrapping a moving company in his dorm to building a multimillion-dollar self-storage empire. He reveals the secrets of making money in real estate and the importance of innovation in traditional services. Nick also discusses the competitive landscape of self-storage investments, emphasizing sound financial strategies. Intriguingly, he highlights opportunities in outdated sectors, urging entrepreneurs to harness technology for disruption and profitability.
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Nick's Background
- Nick Huber, known as Sweaty Startup, built a $10M self-storage business.
- He started with a student storage company, picking up and delivering items in his car.
Self-Storage Business Model
- Target small-town self-storage facilities owned by older individuals.
- Automate operations using software like Easy Storage Solutions for efficiency.
Real Estate Advantages
- Real estate's power lies in tax advantages and slow loan amortization.
- Bonus depreciation allows significant tax write-offs, increasing cash flow.
