Mike Salisbury: Why Storytelling Matters

Jul 22, 2025

Mike Salisbury, a literary agent with Yates and Yates, has an intriguing background from minor league mascot to guiding authors in Christian publishing. He emphasizes the transformative power of storytelling in both fiction and nonfiction. Time management for writers can be a hurdle, but it's crucial to find joy in the writing process. Mike shares insights into the publishing world, stressing the value of revision and building a strong author platform. Ultimately, he inspires listeners to embrace the challenging yet rewarding journey of creativity.

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ANECDOTE

Unusual Start in Publishing

Mike Salisbury began his Christian publishing career as a mascot named Frankie the swimming pig.
This odd start led to an internship at Zonder Kids and eventually a marketing role at Zondervan and David C. Cook.

insights

INSIGHT

Storytelling Crucial for Nonfiction

Storytelling is key to making nonfiction books memorable and effective.
The success of a book often depends on the author's ability to tell compelling stories rather than just data.

insights

INSIGHT

Storytelling Often Undervalued

Authors often undervalue storytelling and overemphasize platform or research.
Good storytelling can advance a book's success more reliably than platform alone.

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Literary agent Mike Salisbury shares his unique journey into Christian publishing, starting from his unexpected role as a mascot to becoming a literary agent. He emphasizes the importance of storytelling in both fiction and nonfiction, the value of revision, and the need for authors to find joy in their writing process.

Mike also discusses the challenges of time management for writers and the significance of building a strong platform. Throughout the discussion, he offers practical advice and insights into the publishing industry, making it clear that while the journey can be tough, the rewards of storytelling and creativity are worth the effort.

Hi! I’m Will Parker Anderson and I’m an editor and writing coach, here to help you get the message burning in your heart onto the page and into the world. At Writers Circle, there’s no cool kids—just fellow learners. We exist to make writing feel a little less lonely and a lot more doable. Welcome to our circle.

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