How A Viral Smash Hit Product Took Over Wondery's Business

Wayne Borromeo didn't set out to build a water bottle brand. And he still mostly isn't.

But what do you do when TikToks of your product go not just viral, but as viral as something can possibly go?

Well, you build your seize the opportunity and get as much inventory as you can as fast as you can.

On this bonus episode, Andrew & Wayne talk through how Wondery's water bottle rocketed their business to unexpected heights.

EPISODE SPONSOR

This bonus episode was sponsored by More Staffing, whom both Andrew and his guest, Wayne, have used to add incredible ecommerce talent to their teams from the Philippines. Learn more at https://morenow.co.

EPISODE HIGHLIGHTS

• [00:02:27] Wondery's cool hero product.
• [00:03:06] Experiential water bottle.
• [00:07:42] Instagram Reels success.
• [00:10:13] Creating an awesome product.
• [00:14:08] An existential crisis in the brand.
• [00:19:27] LTV of bottles and apparel.
• [00:21:35] Building brand loyalty and LTV.
• [00:24:28] Partnership with REI for events.
• [00:28:34] Adding more team members.
• [00:31:19] The importance of customer service.
• [00:34:02] The future of Wondry.
• [00:36:54] Virtual assistants can be helpful.

REFERENCED IN THIS EPISODE

• "With $10M In Revenue And $0 In Ad Spend, Isaac Medeiros Is In A Class Of His Own" (Spotify; Apple)

FOLLOW UP WITH WAYNE

• Visit Wondery's Website: https://www.wonderyoutdoors.com/
  
• Follow Wayne On Instagram: @webborwayne
• Connect With Wayne On LinkedIn: https://www.linkedin.com/in/wayne-borromeo-98341938/

FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

• Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
• Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means