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A conversation about entering the personal design facility market, building a brand, and growing. The podcast covers the transition in the fitness industry to program design, the relationship between CrossFit and OPEX, using demographic data for gym location, the differences between group fitness and personal training, and the challenges of selling program design services.
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Quick takeaways
- Program design offers a middle ground between group fitness and personal training, catering to individuals who seek more personalized training.
- Program design allows for a focused and specialized approach to training, attracting high-level athletes and individuals desiring specific improvements.
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Introducing the concept of program design
The podcast episode discusses the concept of program design in the fitness industry. The speaker explains how program design offers a middle ground between group fitness and personal training. They highlight the success of CrossFit and the popularity of group fitness models, but also note that a growing number of individuals are seeking more personalized training. The speaker emphasizes the importance of individualization and tailoring programs to meet specific goals and needs.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode