Today's RealTrending features Russ Cofano, CEO of Collabra Technology, a digital marketing technology and analytics firm. Russ has more than 30 years of senior leadership experience in nearly all facets of the real estate industry, including brokerage, technology, MLS, associations and affiliated businesses.

We speak to Russ about trends in real estate marketing, the pros and cons of artificial intelligence like ChatGPT and specifics about how agents can succeed in today's uncertain market.

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The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Russ Cofano on artificial intelligence in real estate marketing