Launching and Growing a Successful Podcast: With Alastair Budge

Today my guest on Stolaroid Stories is Alastair Budge.

Alastair is a successful digital entrepreneur who, in 2019,  launched English Learning for Curious Minds, a podcast for learners of English that helps people improve their language skills while learning interesting things about the world.

At the time of writing, Alastair's show has been downloaded over 5 million times in 189 countries. Clearly, Alastair has created something people want. 

How did he do that? Was he just lucky?

I invited him on my podcast to talk about the business side of launching a successful product. Alastair shared insights into his business journey, past failures and his future plans as a digital solopreneur.

You can listen to the interview on my podcast or watch us on my YouTube channel.

And if this episode helped you in any way, please email me to let me know.

Enjoy!

AI-generated time stamps (are they accurate?):

• Introduction and Welcome (00:00)
• The Birth of Leonardo English (01:09)
• The Art of Creating Engaging Podcasts (03:33)
• The Role of Podcasts in Language Learning (06:55)
• The Business Side of Podcasting (09:39)
• The Challenges and Rewards of Starting a Business (10:46)
• The Importance of Persistence and Innovation (12:18)
• The Power of Personal Branding (14:26)
• The Art of Self-Promotion (15:57)
• The Importance of Finding a Niche (20:22)
• The Struggles and Triumphs of Solopreneurs (24:50)
• The Power of Persistence and Reinvention (27:58)
• The Importance of Customer Feedback (35:30)
• Overcoming the Fear of Failure in Business (41:40)
• Understanding the Sunk Cost Fallacy (42:38)
• The Importance of Knowing Your Target Market (43:12)
• The Success Story of Aurea Coffee Brewer (44:04)
• The Balance Between Passion and Practicality in Business (44:33)
• Future Plans for Leonardo English (45:19)
• Exploring the World of Fictional Podcasts (45:49)
• The Challenges of Creating Continuous Content (46:34)
• The Evolution of Leonardo English: From Podcasts to Fictional Courses (47:22)
• The Journey of English Learning: A Lifelong Commitment (47:58)
• The Importance of Audience Feedback and Staying True to Your Content (48:36)
• The Bagpipe Busker: A Unique Career Path (56:40)
• Finding Your Unique Skill and Solving Problems (01:05:44)
• Final Thoughts and Contact Information (01:11:39)

Episode links:

Alastair's Website -- https://www.leonardoenglish.com/

Alastair's YouTube Channel -- https://www.youtube.com/@LeonardoEnglishCom

Watch us on YouTube -- https://youtu.be/m6TUtTwx5Bs

www.fabiocerpelloni.com