Open Draft - with Fabio Cerpelloni

Do you prefer paper books or audiobooks? What about e-books? Do you think they’re the best? I have clear preferences when it comes to reading. (I wrote about this here - https://open.substack.com/pub/fabiocerpelloni/p/e-books-audiobooks-or-just-paper?r=2iifxg&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false)

How do you market your book if you don’t like social media or public speaking? What makes a nonfiction book stand out when there are already thousands on the same topic?How do you get real, unbiased book reviews? I invited Sarah Bean, an experienced book marketing specialist from the US, to have a chat about tips and strategies to market a nonfiction book. Enjoy the conversation!Links, books, and stuff we mentioned:Book Launchers: https://booklaunchers.com/Author Launch Kit software: https://authorlaunchkit.com/"Your Music and People" by Derek Sivers"On Writing" by Stephen King"Self-Publish & Succeed" by Julie BroadBook review services Sarah recommended: Get Books Reviewed: www.booklaunchers.com/gbrGet Authentic Book Reviews: https://getauthenticbookreviews.com/Gemsy: https://gemsy.io/Join Better Writers: https://fabiocerpelloni.com/privateTime stamps00:26 - Intro & guest: Sarah Bean (Book Launchers)03:25 - What a book marketing specialist does04:30 - Success vs failure: prep wins (+ Amani Roberts case)06:49 - Prep essentials: UVP, target reader, positioning08:02 - Foundations: website + ongoing content08:50 - If you’re shy/off social11:29 - Unconventional tactics tied to passions14:12 - Start with goals18:22 - “I’m a writer, not a marketer”: audit your assets & network (Ellen story)22:53 - Tool: Author Launch Kit (AI plan, assets, media list)24:24 - Differentiate beyond personal story28:42 - “Outcome of the outcome”32:19 - Reviews = lifeblood; Amazon dynamics37:24 - Getting reviews41:27 - Self-Publish & Succeed43:52 - Practical AI uses46:35 - Audiobooks48:42 - Format strategy: offer print + ebook + audio50:28 - Why a unified team beats piecemeal freelancers51:49 - Book recommendations

The trial copy of my new tiny book just arrived and I’m seeing it for the first time! Watch as I unbox it...Better Writers (my private email list) - https://fabiocerpelloni.com/private/

Writers often wonder if their work is worth reading. In this video, I share why I think that’s the wrong question to ask. Better Writers - https://fabiocerpelloni.com/private

Last week I finished reading "Eat Well: The Easy Way to Look and Feel Fabulous by Nell Nelson." There are a few lessons for nonfiction writers and readers here. Enjoy the ramble! - Tiny Book Author services - https://fabiocerpelloni.com/services/- Join Better Writers - https://fabiocerpelloni.com/private/

...and misunderstood. A few thoughts on how to get skilled instead. Join Better Writers - https://fabiocerpelloni.com/private/

You’re a writer. Period. No more self-doubt. No more questioning your identity. Listen for a few thoughts on this. Join Better Writers - https://fabiocerpelloni.com/private/

A couple of years ago, I discovered PJ Milani, aka Milani Creative, an illustrator who publishes the coolest visual metaphors on the internet. I reached out to him and invited him on the show to discuss creativity. Enjoy the conversation!Links- PJ Milani's Newsletter - https://idea-milanicreative.beehiiv.com/- Milani Creative - https://www.milanicreative.com/- Thinking in Visual Metaphors - https://maven.com/milanicreative/visualthinking- Join Better Writers: https://fabiocerpelloni.com/privateBooks and stuff we mentioned:- Steal Like an Artist by Austin Kleon- Ship 30 for 30 – a writing cohort/course PJ joined early in his creative journeyTime Stamps00:00 – Intro02:24 – Creating Daily08:05 – The Start of PJ Milani’s Creative Journey23:22 – The Creator Economy33:10 – Creating for Yourself vs Creating for Others38:46 – The Goal of Visual Metaphors45: 25 – PJ Milani's Creative Process53:37 – On Being Original1:01:18 – PJ Milani's Book1:06:25 – Words of Encouragement for Creatives1:16:40 – Conclusion & where to find PJKeywords (ignore)creativity, daily practice, visual metaphors, content creation, artistic process, self-awareness, personal growth, creative practice

Some ideas for a tiny book to help you see "writing a book" less as a daunting task and more of your next accomplishment. Tiny book services - https://fabiocerpelloni.com/services/Better Writers - https://fabiocerpelloni.com/private/

I invited 3 promising authors from my Tiny Book Writing Group. Delphine, Rich, and Rachel have been relentlessly working on their manuscripts, and in this conversation, you'll hear them talk about how they're approaching the writing process, their reasons for writing, the challenges they're facing, and other tiny author-related matters.If you're a writer, an aspiring author, or both, you might enjoy this unedited conversation.*Links*Join the Tiny Book Writing Group - https://fabiocerpelloni.com/tiny-book-writing-group/Join Better Writers - https://fabiocerpelloni.com/privateTimestamps00:00 – Introduction02:06 – Exploring the Purpose of Each Book08:40 – Writing Process and Challenges21:10 – Sources of Inspiration and Idea Generation26:30 – Daily Writing Practices and Discipline45:30 – Hopes and Aspirations55:00 – Advice for Aspiring Authors59:29 – Join Better WritersKeywords (ignore)writing, authors, books, tiny authors, tiny books, creativity, writing books, writers