Coffee & Compete #28 - How Apple Stole the Smartphone Crown | VERSUS
On January 8th, 2022 BlackBerry closed its phone service for good.
Meanwhile, during that time Apple has emerged as the smartphone market leader within North America, generating just under $39 billion in 2021 on iPhone sales alone.
So, how the heck did Blackberry rise and fall as the pre-eminent smartphone in a blink of an eye, and what did Apple do to erase their biggest competitor?
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Host: Adam McQueen
Producer: Ben Ronald
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Host: Adam McQueen
Production: Grayson Ottenbreit
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