The Logistics of Logistics Why NPS Matters with Ian Aguilar
Ian Aguilar and Joe Lynch discuss why NPS matters. Ian is the Founder of UrgencySelling, where he helps logistics and transportation companies to rapidly improve sales while reducing the cost of customer acquisition.
About Ian AguilarIan Aguilar is the Founder and Managing Director of Urgency Selling. With 18 years dedicated experience in 3PL, 4PL, and Technology, Ian pioneered the adoption of The Challenge Sale, Account Based Marketing, and Demand Generation across supply chain and logistics. Following ten years with UPS, Ian co-founded LinkedIn ABM who earned recognition as a top 20 influencer on LinkedIn. With studies in Communications and Media from Mt. San Antonio College, Ian's passion evolved into broader management consulting to support Executive and Entry-level transformations from Diagnostic into Consultative sales. This approach has helped teams including Schneider, Estes, Oracle, MercuryGate, Kuebix, and MyCarrier to achieve CXO-level leads, single email and single dial closes, 15% margin growth, and reduced enterprise sales cycles over $8MM in GP by up to nine months.
About UrgencySellingUrgency Selling was founded in 2016 to craft differentiated go-to-market strategies for Fortune 50, Private Equity, and Start-up teams. Urgency Selling assists Executive and Marketing partners to streamline content and coaching for Sales which rapidly reduce the cost of acquisition, prevent turnover, and expand lifetime value. This is accomplished by integrating Operations' quantifiable insights with Marketing, allowing Sales the tools necessary to engage senior ranks, create consensus between 5-to-8 influencers, prove differentiation from competitors, and justify significantly higher margins with guaranteed upsell expansion based on your solution's initial six-month performance.
Key Takeaways: Why NPS Matters- Ian Aguilar is the Founder of UrgencySelling, where he helps logistics and transportation companies to rapidly improve sales while reducing the cost of customer acquisition.
- Ian utilizes a combination of sales strategy, messaging, and content creation to differentiate his clients and build engagement with prospective customers.
- In the podcast interview, Joe and Ian discuss why NPS matters.
- Net Promoter Score (NPS) is a measure used to gauge customer loyalty, satisfaction, and enthusiasm with a company that's calculated by asking customers one question: "On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?"
- Aggregate NPS scores help businesses improve upon service, customer support, delivery, etc. for increased customer loyalty.
- NPS can be used as a predictor of business growth. When your company's NPS is high (or, at least, higher than the industry average), you know that you have a healthy relationship with customers who are likely to act as evangelists for the brand, fuel word of mouth, and generate a positive growth cycle.
- For an excellent explanation of Net Promoter Score (NPS), check out this article on hotjar.