Want to turn your ad campaigns into profit-generating machines? Avoid these 5 Google Ads mistakes most advertisers make.

On today's episode, Ralph and Kasim discuss the 5 biggest mistakes you might be making with Google ads. If you're a CEO, CMO, Marketing Director, or a business owner and you'd like to know if the people running your ads are doing the right thing, this episode will help you do just that. Kasim goes through best practices on how you can audit your team's work and correct the mistakes they might be making.

This killer walkthrough is all you need to get maximum ROI from your Google Ads and avoid the 5 most common mistakes that leave marketers broke and unmotivated.

IN THIS EPISODE, YOU'LL LEARN:

Template on how to audit your Google Ads campaigns
Conversion tracking and why campaigns fail
Phone call leads and why Kasim is not a fan
The correlation between clicks and conversions
Ad extensions and proper bidding methods
How to not limit the scale of your campaigns
Over-segmentation is hurting your campaigns

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Meta Business, Innovation, and Technology podcast
Tier 11
Perpetual Traffic Survey
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Tier 11 Data Suite

Second Hand Romance w/ Ian Fidance | First Date with Lauren Compton