Daybreak Angel One is reinventing itself. But just sponsoring IPL and targeting HNIs won't cut it
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May 13, 2025 Angel One's ambitious transformation into a super-app is front and center, highlighting its strategy to thrive post-IPL sponsorship. Despite recent challenges and client losses in a bear market, the founder maintains a hopeful outlook for recovery. Their evolution from a traditional brokerage to focusing on asset management aims to attract high net worth individuals while also engaging younger investors. The complex competitive landscape amplifies the urgency to foster loyalty among casual traders.
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Angel One's Simple Model Falters
- Angel One thrived when the market was booming due to its simple discount broking model.
- With tightened regulations and falling trading volumes, this simplicity no longer suffices for growth.
Pivot to Super App and Sponsorship
- Angel One is pivoting to become a super app and sponsor major events like the IPL.
- This shift aims to increase visibility and diversify beyond basic broking.
Asset Management Requires Scale
- Angel One is expanding into asset management with new passive funds and ETFs.
- However, success depends heavily on scaling assets under management to profitable levels.