In 2025 the perception of creativity is still rooted in artistic talent. There are assumptions that our passions are already in us, waiting to be activated, and people continue to quit at the first hurdle when it comes to creating.

I'm joined by Zorana Pringle, the Yale University Centre for Emotional Intelligence Senior Research Scientist and author of The Creativity Choice in which she challenges these damaging misunderstandings.

We discuss creativity as a choice, something available to us all, and the differences between those who do and those who don't in a deep conversation!

As ever, The Creative Condition podcast is supported by Illustration X https://illustrationx.com

Today's guest, Zorana Pringle is here https://www.zorana-ivcevic-pringle.com/

Work with me through the 'PIT STOP' one-stop creativity foundational coaching session or my 'The Creative Condition' workshop now at https://thecreativecondition.com/coach

Access creativity resources, including books, a reading list, and 300+ podcasts at https://thecreativecondition.com

Help the Ukrainian Institute's brave creative community during a horrific time of war at https://ui.org.ua

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