A strong investment thesis can help VCs sift through the plethora of companies that come their way. With Primary Ventures, Brad Svrluga’s second venture firm, he’s focused on companies that are solving real problems with SAAS products for both businesses and the general public. Over Mezcal, Brad talks about his path to venture after shortly considering a career in chemistry, his quick shot up and even faster fall down in the venture world of the dot-com boom, and what it takes to get in front of him and his partner to pitch your startup.

What You’ll Learn:

• The challenges in building product and distinguishing between what the market thinks they want vs. what the market needs
• Why investing in a great idea and an authentic founder without a clear business plan is okay
• How the way startups approach funding is can be an example of how they run their companies