The Creator Spotlight Podcast Ep. 78: How to make $100k+ editing YouTube videos ft. Rachel Kisela
Sep 30, 2025
Rachel Kisela, a six-figure YouTube editor previously at MrBeast and founder of EditHers, shares her insights on the evolving art of editing. She dives into balancing personal taste with algorithmic demands and her workflow for creating compelling videos. Rachel also discusses the business side, revealing strategies for making over $100k as an editor and the importance of building long-term client relationships. Additionally, she highlights the need for a supportive community for female editors and addresses the undervaluation of editing in the industry.
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Intuition Beats Technical Skill
- Intuition is the core skill for YouTube editing that can't be taught.
- Technical skills can be learned, but taste and pacing come from obsessive consumption and experience.
Begin With Title And Thumbnail
- Start editing with the title and thumbnail to guide emphasis and pacing.
- Remind viewers why they should watch to the end by visually or vocally reinforcing the payoff.
Cap First Projects, Charge Hourly
- Use hourly pricing and cap the first project's hours to manage scope and trust.
- Estimate hours from raw footage, scripting, and style references before proposing a cap.
