Content, Briefly

2025 content predictions (and thank YOU)

Dec 23, 2024
Dive into the future of content marketing as strategies evolve for 2025. Expect a shift back to personalization and direct audience engagement, leaving traditional social media in the dust. Discover the rise of in-house content teams and the smarter use of AI for crafting high-quality material. Plus, learn why email is reclaiming its throne as the go-to channel for building genuine audience connections. Wrap up with some motivation and appreciation for the content community!
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ANECDOTE

Eric Doty and Superpath Pro

  • Jimmy Daly hired Eric Doty to cover his paternity leave, and Eric excelled in managing Superpath Pro.
  • This led to Eric taking ownership of Superpath Pro and its relaunch based on member feedback.
ADVICE

Local Superpath Meetups

  • Superpath is unarchiving local channels to facilitate local meetups and connections among members.
  • Daly and Eric may tour the US to organize meetups and connect with Superpath members in person.
INSIGHT

Back to Basics

  • Content marketing in 2025 is a return to basics, forcing companies to rethink their strategies.
  • Companies are differentiating by focusing on their strengths and how content directly supports their business.
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