Toolbox for the Trades People Buy From People: Why Personal Branding Matters in the Trades
A lot of contractors don’t spend much time thinking about how their personal branding may reflect on their business. But as Eric Thomas, President of Rival Digital and Host of the Smart HVAC Marketing podcast, reminds us in this episode, people buy from people.
Everything you say or do in digital channels, especially social media, impacts your reputation for better or worse. And if you don’t take control of your narrative, then others will eventually define it for you.
Eric breaks down personal branding in the trades while reminding contractors who the real heroes of their stories are.
Join us as we discuss:
- (6:42) Multiplying your networking reach through podcasting
- (13:22) Why contractors need to stop trying to be the heroes
- (20:06) Mastering your digital footprint in personal channels
- (25:08) How Red Robin became a part of Eric’s online persona
Check out these resources we mentioned during the podcast:
You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here.
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