The GaryVee Audio Experience The World is Changing and It's Time You Change With it!
Nov 20, 2022
Discussing the fading relevance of traditional press releases in a digital world, the conversation pushes for adaptive communication strategies. Insights into Super Bowl ads reveal the importance of authentic consumer connections. Personal anecdotes highlight innovative approaches to improve hotel occupancy. The dialog delves into the necessity of rapid marketing responses, using Chipotle as an example, underscoring the significance of real-time engagement and creative content in today's fast-paced environment. There's valuable advice for young professionals navigating their career paths.
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Episode notes
Press Release Effectiveness
- Focus on value versus time, resources, and money spent on traditional press releases.
- Consider their effectiveness in 2023 and adapt accordingly.
B2C Communication Shift
- B2C communication should prioritize social media and connected TV over press releases.
- Target platforms like TikTok, podcasts, where consumers are.
TikTok Demographics and Metrics
- TikTok's reach extends beyond young demographics, with substantial consumption by 30-55 year olds.
- Impressions and GRPs are often inflated and unreliable metrics.