The Effective Statistician - in association with PSI

Beyond logic - how to convince others of your ideas

Mar 13, 2025
Discover how logic alone falls short in persuasion. Learn the vital role emotions play in decision-making and why credibility is essential for influence. Get practical strategies to make your arguments resonate with different audiences, from clinical project managers to medical leaders. Uncover techniques for presenting innovative trial methodologies that captivate attention and build trust. Join a community of like-minded data leaders to further enhance your influencing skills.
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ADVICE

Persuasion Requires More Than Logic

  • Use logic and emotion to persuade others.
  • Don't rely on logic alone; emotional appeal is crucial for influencing decisions.
INSIGHT

Emotional Decision-Making

  • Humans are not purely logical beings; emotions drive most decisions.
  • We often rationalize emotional choices with logic after the fact.
ADVICE

Establish Credibility and Trust

  • Build trust by demonstrating credibility and owning mistakes.
  • Sharing reliable results, clear explanations, and taking responsibility builds your ethos.
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