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The Effective Statistician - in association with PSI
Beyond logic - how to convince others of your ideas
Mar 13, 2025
Discover how logic alone falls short in persuasion. Learn the vital role emotions play in decision-making and why credibility is essential for influence. Get practical strategies to make your arguments resonate with different audiences, from clinical project managers to medical leaders. Uncover techniques for presenting innovative trial methodologies that captivate attention and build trust. Join a community of like-minded data leaders to further enhance your influencing skills.
12:52
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Quick takeaways
- Credibility is essential in persuasion, as it enhances the impact of arguments when conveying emotions and logical reasoning.
- Tailoring your message to resonate with the audience's goals and perspectives significantly increases the effectiveness of your persuasion efforts.
Deep dives
The Power of Persuasion: Ethos, Logos, and Pathos
Persuasion involves three key elements: ethos (credibility), logos (logic), and pathos (emotional appeal). Credibility is crucial in convincing others; without it, factual arguments may fall flat. Sharing high-quality results, owning mistakes, and maintaining a trustworthy demeanor can enhance one's credibility significantly. Meanwhile, emotions play a critical role in decision-making, as most choices are influenced by feelings rather than logic, emphasizing the need to connect with the audience's emotions to effectively persuade them.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode