The Effective Statistician - in association with PSI cover image

Beyond logic - how to convince others of your ideas

The Effective Statistician - in association with PSI

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The Power of Emotion, Logic, and Credibility in Persuasion

This chapter delves into how emotional appeal, logical reasoning, and credibility work together to persuade audiences. It underscores the need to understand emotions and build trust to effectively communicate and convince others of one's ideas.

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