280. Marina Pavlovic Rivas, Co-Founder & CEO of Eli Health

Today, I'm joined by Marina Pavlovic Rivas, co-founder and CEO of Eli Health.

Tracking hormones like heart rate, Eli Health enables consumers to measure real-time levels from home through its instant saliva-based test and mobile app. In this episode, we discuss democratizing lab-grade hormone testing.

We also cover:

• The future of personalized health

• Creating a consumer-friendly saliva testing device

• Building a partner ecosystem around real-time hormone data

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Chapters: (00:00) Introduction (04:00) R&D journey (06:00) Use cases for instant hormone testing (08:00) Consumer education around cortisol and hormones (10:40) Building on first principles (13:20) Balancing wellness and clinical science (15:40) Fueling a hormone data ecosystem (18:20) Business model (20:40) Future hormone markers (24:00) Scientific challenges of working with saliva (27:40) Funding an intensive R&D consumer product (30:20) Building with users from day one (33:40) The value of creating a hormone database (36:40) Conclusion