Rock n' Roll Research Podcast
Episode #129: Michael Nevski - Global Insights Director at Visa, Outstanding Table Tennis Player
Jan 14, 2025
Michael Nevski, Global Insights Director at Visa, merges consumer research with economic forecasts while showcasing his exceptional table tennis skills. He shares insights about transitioning from marketing to the insights industry and offers a unique perspective on the rise of pickleball as a community builder. Michael discusses the future of marketing, emphasizing real-time insights and ethical concerns in data analytics. He also reveals his top three albums for surviving on a desert island, intertwining personal anecdotes from his upbringing in the Soviet Union.
36:23
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Quick takeaways
- Michael Nevski emphasizes the impact of single-person households on consumption patterns, highlighting a shift in social interactions through shopping experiences.
- He discusses the integration of behavioral science with market research to enhance real-time data analytics and the importance of consumer trust in a tech-driven landscape.
Deep dives
Michael Netsky's Career Journey
Michael Netsky began his professional journey in marketing, where he quickly moved up to become a VP of marketing in a B2B manufacturing company. His training in voice of the customer fueled his curiosity about consumer behavior, prompting a shift toward market research. Netsky now serves as the Director of Global Insights at Visa, where he merges economic analysis with consumer insights to forecast trends impacting various markets. This unique blend of skills allows him to provide valuable thought leadership to Visa's clients and navigate the rapidly evolving landscape of consumer needs.
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