#107 - Becoming the Tesla of the fashion industry, with Anna Franziska Michel

Tech is the fashion industry’s new avant-garde, and Anna Franziska Michel is its ambassador.

Anna Franziska Michel is the CEO and Founder of Yoona, an AI-based technology that creates “objective fashion design”, or in other words, design that is proved to sell based on data. “This is a total revolution”, she says. “By creating optimal designs, we reduce time, cost, as well as waste – which allows us to use that time to explore our own creativity”.

If designers don’t tend to listen to techies, they listen to other designers, which is why Anna Franziska is the perfect ambassador for her brand – as she is a designer by profession, and a machine-learning specialist by practice. As a winner of several awards, an international CEO working with high-flying clients, and a visionary backed by investors such as TechStars, she wants Yoona to be the Tesla of the fashion world – and something tells us that she will succeed.

Tune in to hear Lena and Oliver talking with Anna Franziska about:

·  How she got top notch clients on her side

·  Her plans for Yoona’s international expansion

·  Her vision for the future of fashion

·  What kind of communication helps build strong bonds of trust

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