Work Less, Earn More: Letting Go and Trusting in Business

On this episode of Empowering Entrepreneurs, we have the pleasure of hosting Nikki Rausch, the Sales Maven. Nikki shares her journey from not initially aspiring to be an entrepreneur due to witnessing financial struggles in her family's tool store, to unintentionally embarking on her entrepreneurial path. She found her calling in teaching people how to sell and started her own business after not landing a sales job.

Nikki talks about her realization that something was missing in her life while working in the tech industry and attending trade shows. This led her to leave her job, interview in a different industry, and discover a passion for networking with passionate entrepreneurs. Recognized for her sales skills, Nikki was encouraged to pursue it as a business.

One of Nikki's biggest fears as an entrepreneur was feeling like she had nothing unique to say. She overcame this fear by giving talks at various events to refine her message and found that discussing buying signals resonated with the audience. She wrote a book on the topic and focuses on doubling down on topics that resonate with people.

The hardest part for entrepreneurs, according to Nikki, is feeling like they have to do everything themselves. She emphasizes the importance of recognizing one's weaknesses, empowering others, and giving up control. While it can be a risk, relinquishing control often leads to positive experiences and growth.

Nikki's business was successful but required a significant amount of her time. However, a mentor challenged her belief that she had to work harder to achieve more success. This led her to pare down her offers and create a group coaching program called the sales management society. By putting the content behind a paid wall, Nikki freed up more time in her business and saw an increase in her income.

Throughout her journey, Nikki recognized the importance of mentors. From her grandfather to mentors in high school and her sales career, they have all played a significant role in her success. She also highlights the value of investing in support, such as hiring an online business manager and an assistant to manage overwhelming email volume.

With her expertise in sales, presentation skills, and background in neurolinguistic programming (NLP), Nikki has built a successful business. She shares how her style resonated with audiences early on, leading to growth and recognition.

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Empowering Moments

04:25 Early work experience, learning and earning money.

08:35 Reluctantly became entrepreneur after unexpected job rejection.

10:25 Mentors shaped me, made me successful.

14:06 Sales professional combines presentations, NLP training.

17:52 Tech worker finds passion in entrepreneurship, sales.

23:45 Trial and error led to entrepreneurial success.

28:36 Nothing unique until speaking about buying signals.

35:05 Restructured business, created group coaching program. Increased income, reduced workload.

39:26 Delegate tech and email to save time.

43:48 Empower, trust, and give up control issues.

45:21 Grateful for team, support, and progress.

49:54 "Love, appreciate, impact, forever, double down"

Running a business doesn’t have to run your life.

Without a business partner who holds you accountable, it’s easy to be so busy ‘doing’ business that you don’t have the right strategy to grow your business.

Stop letting your business run you. At Harper & Co CPA Plus, we know that you want to be empowered to build the lifestyle you envision. In order to do that you need a clear path to follow for success

Our clients enjoy a proactive partnership with us. Schedule a consultation with us today.

Download our free guide - Entrepreneurial Success Formula: How to Avoid Managing Your Business From Your Bank Account.

Copyright 2025 Glenn Harper

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