Hello Merge Tag: Where Social Media and Politics Intersect Rethinking Personalization in Digital Ads with Maya Hutchinson of BattlegroundAI
Aug 28, 2025
Maya Hutchinson, Founder and CEO of BattlegroundAI, is a data-driven marketer with a rich background in Democratic politics and digital advertising. She discusses the necessity of personalized political ads and how AI can transform ad creation, making it more efficient for smaller campaigns. Maya emphasizes A/B testing and the integration of content and analytics for impactful messaging. She also shares insights on using image generation tech and adapting strategies for different social media platforms to connect authentically with audiences.
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Creative Is The Dominant Driver
- Creative content drives roughly 70% of ad performance, so focus on better creative first.
- Faster, data-tied asset production gives campaigns a decisive advantage.
School Board Poll Sparked Product
- A school board poll drove BattlegroundAI's first product use case to turn research into ad-ready content.
- Creatives were generated from crosstabs to target audience-specific issues efficiently.
Make Ads Audience-Specific
- Personalize messages by audience segment and tailor creatives by platform and placement.
- Start small with a few audience-specific messages and scale personalization as you can.