Advancing Political Ads with AI and Personalization

"We do not need to run the same ad to everyone. It’s 2025 — we don’t need to do that.”

Maya Hutchinson is a data-driven marketer with roots in Democratic politics. She started her career on the digital team of President Obama’s re-election campaign and has continued to work at the intersection of tech and politics ever since.

She helped build the European market for NationBuilder, the first community organizing software supporting candidates, parties and campaigns across the EU. She then helped launch the analytics, polling and paid advertising division of DKC, one of the largest independently owned PR and comms agencies in the US.

She’s worked with brand like Uber, Honest Company, Health Ade and OpenTable and political campaigns like Bloomberg for President, the DNCC and Amy McGrath’s Senate race.

She’s the founder and CEO of BattlegroundAI, a platform built to help progressive agencies, non-profits and political campaigns create high-impact, platform-ready digital ads.

She joined us on the pod to talk personalization in digital ads.

Throughout our conversation, we spoke about the role of AI in supporting the people doing the work, why you should be A/B testing everything, how her toolkit works and a whole lot more.

Find video of our conversation, links, a transcript and more at HelloMergeTag.com.